Al Jazira Investment Group

Our Work > Al Jazira Investment Group

Summary

["Digital"]

The Ask:
The Ask:
Al Jazira Investment Group is a private, multinational investment firm based in Abu Dhabi, UAE. Founded in 1992, the group now spans the Middle East and Africa and employs more than 4000 people. The brand wanted to rebrand with a uniform, professional look as they grew and expanded across the world.
The Solution:
The Solution:
A 360 solution including branding materials, content creation, website design and more. As Al Jazira is a B2B entity, marketing materials revolved around corporate messaging including company profiles, letterheads, business cards etc. A blue-yellow gradient and logo elements were used to represent the dynamic nature of the business. While most B2B corporate items tend to stick to muted colors and whites, our approach added a bit of youth with surprising shapes and bright colors.