Department of Culture and Tourism

Our Work > Department of Culture and Tourism

Summary

["Digital"]

The Ask
The Ask
The Department of Culture and Tourism - Abu Dhabi drives the sustainable growth of Abu Dhabi’s culture and tourism sectors, fuels economic progress and helps achieve the UAE capital’s wider global ambitions. The DCT was looking for ways to promote the emirate of Abu Dhabi to residents as well as tourists by way of an art competition.
The Solution
The Solution
We came up with a marketing campaign for the Art Competition that covered outdoor and digital, with a strong focus on Abu Dhabi’s attractions. The campaign visuals called for entries by using the attractions as a canvas for the messaging. A frame was used as a key element throughout to tie the messaging together.