Sheikh Zayed Grand Mosque

Our Work > Sheikh Zayed Grand Mosque

Summary

["Branding"]

The Ask
The Ask
The impressive and inspiring Sheikh Zayed Grand Mosque is one of the world’s largest mosques and the only one that captures the unique interactions between Islam and other world cultures. As an unmissable attraction in Abu Dhabi, the Grand Mosque draws thousands of visitors yearly. The attraction wanted to boost standalone visits, rather than as part of a larger abu dhabi tourism campaign.
The Solution
The Solution
We focused on the experience of visiting the Grand Mosque. In order to draw people in, rather than speak about the physical attributes of the place, we chose to focus on the feeling of visiting the mosque. The campaign combined human elements and pictures of the attraction to tell a compelling story in two words.